In early February, 2014, Robbie Citrino (MSB’16) discovered Kapitall, a small startup that had just received funding from a venture capitol investment firm. He decided to contact the startup, an inquiry that paid off with the offer of an internship. As a finance and management major at Georgetown, Robbie’s traditional interest in investment banking altered after Kapitall introduced him to the intriguing world of startups. Robbie acquired significant responsibility, with tasks such as constant authorship of new articles for the Kapitall news website as well as his development of a beginners guide to investing. Robbie described Kapitall as “a great company with a lot of room for expansion,” and himself as “fortunate to have such a hands on experience at this company.”
Kapitall seeks to provide every person an easy way to start investing. The company offers a direct approach to online trading by taking the client through various stages of learning every aspect of the company, following its motto of a “fusion of investing and gaming.” First, the inexperienced user delves into practice mode, where he learns the necessary skills required for tournament mode. In this subsequent mode, users compete against their peers, as well as professionals. Finally, live mode allows users to play the actual market without any fees. By connecting users through a game format, the company also incorporates social media as each user can connect their account to various social media sites. This aspect really sets this startup apart; there are only a few other platforms that create such an immersive and intuitive stock market experience.
The company has received rave reviews from the likes of Bloomberg, Huffington Post, and Daily Finance. USA Today called the startup “ [a] colorful, user-friendly trading tool.” With the company’s future looking bright, Robbie is excited to have been a part of the startup. His internship has propelled his interest in entrepreneurship, and this semester his classes reflect that recently piqued curiosity.